Alenka Kreč Bricel is, together with Maja Rijavec, co-heading Smetumet, an amphibian organisation living in the tumultuous NGO waters as well as on the firm ground of entrepreneurship. Smetumet is striving to understand waste, which makes it ask more questions than there are answers. The organisation designs and sells sustainable products and implements awareness-raising projects. Its leaders lack sleep because of unread books and climate change.